Here’s what to expect at The Ultimate Upgrade Event:
- £500 John Lewis vouchers with every new BMW purchase
- Wide selection of the latest BMW models in stock
- Finance options available to suit your needs
- Complimentary refreshments during your visit
- Exclusive in-store offers from 4-8 September only
Don’t miss this exclusive opportunity to drive away in your perfect BMW - with something extra, on us. Book your appointment by contacting our team today.
*£500 John Lewis Voucher offer is only available on BMW new cars that have been purchased from 4 to 8 September 2025 and delivered by 31 December 2025 at Group 1 BMW. Retail customers only. Physical voucher will be provided at point of vehicle handover by a sales executive or sales manager. One voucher per customer only. Customers will be required to sign a form when they collect their voucher as acknowledgement that they have received it. Not available for cash alternative. Gift cards will expire 24 months from the date it was purchased.
^Spire Automotive T/A Group 1 Borehamwood BMW; Barons Automotive Limited T/A Group 1 BMW Bedford, Cambridge, Farnborough, Hindhead, Stansted, Brighton, Worthing & Hailsham; Fairfield Garage (Leigh on Sea) Limited T/A Group 1 Southend BMW; and Soper of Lincoln Limited T/A Group 1 Lincoln BMW are Appointed Representatives of Barons Autostar Limited which is authorised and regulated by the Financial Conduct Authority (FRN 685296). Group 1 Retail Limited T/A Group 1 BMW Chelmsford, Ipswich, Norwich, Reading & Colchester, is authorised and regulated by the Financial Conduct Authority (FRN 312637). Each firm is a Credit Broker not a Lender. When you choose to arrange your vehicle finance through Group 1, we will introduce you to our preferred Lender at a fixed interest rate. We do not charge our customers any fee for this service and introductions do not amount to independent financial advice. The lender will pay us a commission for introducing you to them either as a fixed fee or a fixed percentage of the amount borrowed. Information on the amount and calculation of this commission will be provided prior to the lender introduction. Terms & Conditions apply. Guarantor may be required.